About
We build brands. Then we stay.
Island Todo is a branding and brand management agency in Malé. We build brands and rebrand them — then keep every expression of them aligned, keep the digital assets that carry them owned and secure, and put them to work.
How this started
Island Todo opened in [VERIFY: year] as a content studio. Four people with photography, film, design and writing between them, doing PR and online marketing for Maldivian businesses under the line Getting things done — websites, content, social, press, and the photography and video that carried it.
The work was good. What we kept noticing was what happened afterwards.
We'd deliver an identity and the campaign to launch it. Eighteen months later the signwriter had redrawn the logo by eye, the website used a different blue, the Instagram bio still had the old tagline, three staff had made their own letterheads — and when we asked for the source files to fix it, the domain turned out to be registered to a developer who'd left the country.
Nobody had been responsible for the brand after it was delivered. Including us.
So the studio became an agency, and the job changed from making things to managing the brand: building it properly, keeping it aligned across every touchpoint, making sure the business actually owns the assets it lives in, and only then marketing it. That's the difference between a branding agency and a brand management agency, and it's what Island Todo has been since.
What we believe
The identity on the guidelines page doesn't matter if the signage, the Google listing and the invoice each say something different. Alignment is the job, not a consistency check at the end.
A brand is managed or it decays. We stay involved. That's what the management in brand management means.
Source files, domains, handles, fonts, photography rights. If the business can't produce them, the brand is on loan. We build on assets the client controls and register everything in the client's name — publicly, as policy. Why we don't own your things →
Coherent brands compound. Incoherent ones spend money making the confusion louder. Alignment first, then reach.
What we're not
We're not a logo shop. We'll build you a logo, and we'll be honest that a logo on its own tends to disappoint — what makes a brand feel resolved is everything around the mark, applied consistently.
We're not a growth agency. We won't lead a pitch with a percentage, and some of what we do — bringing forty listings into agreement, recovering a handle from someone who left in 2022 — produces no metric at all.
We're also not an IT company or a law firm. Where a problem properly belongs to one of those, we'll say so.
What we are is the party responsible for the whole brand: what it is, whether it's applied consistently, whether the business owns it, and whether the right people can find it.
Where we work
Malé, and everywhere the brand appears. A resort in Baa, a dive centre on Fuvahmulah, a law office above a shop on Majeedhee Magu, a signwriter's workshop in Industrial Village.
We work Sunday to Thursday, Maldives Time. We know what happens to a rollout during Ramadan, why nothing ships in the week before Eid, and why the shoulder months are when the good work gets done.
We design and write in Dhivehi and English. Not translated — written.
The people
Small, on purpose. Everyone who works on your brand is someone you'll meet, and the person who runs your alignment check is the person who manages your brand — you won't be handed from an account manager to a designer to a media buyer who haven't spoken to each other.
Ibrahim Asad
Founder · Brand, visual direction & digital assets
Photographer and filmmaker, and the reason Island Todo understands Maldivian tourism brands from the inside. Before the agency, years working with Crown Tours, Universal Enterprises and properties including Huvafen Fushi, Niyama Private Island and Lily Beach — learning how resort brands actually operate. Official photographer to the Ministry of Health for its COVID-19 response coverage.
Self-taught, and still a student of it: more time spent learning and experimenting than shooting. A background in information technology [VERIFY: degree] is what turned an interest in camera technology into the Digital Assets & Security pillar — the register, the domains, the recovery drills. Leads brand direction and all photography, video and film production. [VERIFY: film credits carried over from the 2020 plan — attribute only what is Ibrahim's]
Maahid Mohamed
Strategy, content & programme management
Writer and planner. Leads strategy, written content in both languages, and the management of every engagement — the audit, the rollout sequence, the reporting. Evidence-based planning, programme cycle management and data handling are the disciplines behind the Alignment Report and the Asset Register: one accurate document, kept current, that someone is accountable for.
[VERIFY: Maahid's own background, years and prior roles.]
Ahmed Mohamed
Design & events
Designer and event manager. Design that flows from paper to print to screen to billboard without losing the thread — one narrative, applied consistently, which is most of what brand alignment is. Chief designer of the national COVID-19 Pandemic Response team, whose work was seen across the entire archipelago.
[VERIFY: years, prior roles, education]
Naseeh Sharafudheen
[VERIFY: role]
[VERIFY: background, years, prior work.]
Photographs. Shot by us, in Malé, on the same preset as everything else on the site. Not LinkedIn crops.
Our own brand
It would be strange to audit other people's brand alignment without showing our own. Island Todo's own Alignment Report and Asset Register are published — every touchpoint, every asset, with status — in the same format we deliver to clients. If you spot something wrong, tell us. That's the point of publishing it.
[VERIFY: publish Island Todo's own register before launch — roadmap Phase 0]
Start with an alignment check.
Free, two working days, no obligation, and you keep the report.