MATI

The Maldives Association of Tourism Industry — the non-profit industry body formed in 1982 to promote and develop tourism in the Maldives.

SectorAssociation — tourism industry

Websitemati.mv

Pillars[VERIFY]

Under management since[VERIFY]

What the brand is

The Maldives Association of Tourism Industry (MATI) is a non-governmental, non-profit organisation formed in 1982 for the purpose of promoting and developing tourism in the Maldives. More than four decades on, a key function is coordinating with government policy-making bodies to align new laws, regulations and guidelines with industry best practice; it also represents the industry internationally and locally, organises research, and provides consultation. Its stated aim: make Maldives the world leader in sustainable tourism.

What we found

[VERIFY: engagement record]

Assets. The site serves the logo as a 3162×1500 PNG — no vector. For the body that represents the entire tourism industry, the master artwork should be the most recoverable file in the country.

Alignment. The page title is "Home - MATI" and the OG image is a 50-years-of-tourism graphic rather than the brand. The industry body's own first impression in search and on WhatsApp is a default.

What we built or aligned

[VERIFY: engagement record — identity, alignment, assets, marketing delivered]

Where it stands

[VERIFY: sourced metrics — baseline, window, source]

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